Thursday, July 31, 2014

Video of the Day: Hey Rosetta! ~ “New Sum (Nous Sommes)”

Posted by cristóvão On March - 10 - 2012

Admittedly, I’m a pretty big fan of animated music videos and equally big on St. John’s, NL group Hey Rosetta! They’re quite simple a otherwise hidden gem the likes of Wintersleep and one of those bands that I desperately hope continues to gain enough attention so that people perk up and take notice but not too much that will ruin their craft and creativity.

When I stumbled across this video today, I was thoroughly blown away. Using the rotoscope animated method, director/producer Jesse Davidge, producer Jon Busby, videographer Chad Jones and art director Craig Laviolette encapsulate the song in such a tremendous way that it just leaves you watching it over and over again, not to mention really digging deep into the visual message of interconnectivity that it portrays.

Hey Rosetta! have a Juno Award nomination for their latest album Seeds. Quite frankly, this video should be up for an award as well.

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